Website retargeting is a strategy that can be used within a smart PPC campaign in order to bring previous visitors back to a website. To achieve this, you will store cookies on the computer of your visitors and will then be able to identify previous visitors and advertise to them again. This way you can reach out to those customers and visitors who showed an interest but didn’t quite convert. This strategy has been shown to be highly effective.
What Makes Great PPC?
A great PPC campaign utilize strategies like retargeting and others such as negative keywords in order to ensure that you are reaching the most highly targeted and receptive audience possible. At the same time, it uses smart ad design which ensures that the only people who click on your adverts are the people who will be interested in buying your products and services.
Often this means just being up-front and honest in your ad text. If you’re selling an eBook for $20, then state the price right in your heading. That way you’ll put off anyone who isn’t interested in paying that much for an eBook – and if they don’t click, you don’t pay.